Amazon A+ Content Images: Requirements and Best Practices

A+ Content images are not the same as your main listing image

Amazon's main listing image (the "MAIN" image) has strict rules: pure white background, no text, no lifestyle context. A+ Content — the enhanced product description modules available to brand-registered sellers — operates under completely different, much more flexible rules, and mixing up the two rule sets is a common mistake that leads to rejected submissions.

What A+ Content actually allows

• Lifestyle photography — products shown in real-world use, unlike the main image.
• Text overlays — callouts, feature highlights, and comparison charts, which are prohibited on the main image.
• Custom backgrounds — colored, branded, or scene-based backgrounds instead of pure white.
• Comparison charts — multi-product comparison modules, useful for brands with several similar SKUs.

Standard A+ Content module image dimensions

Module type	Recommended size
Standard single image with text	1464×600px
Standard image with 3 highlights	300×300px per image
Standard comparison chart	150×300px per product
Standard four image + text quadrant	220×220px per image

Amazon periodically adjusts exact specifications by module type, so always confirm current dimensions in Seller Central before a large content push — the values above are the commonly used current defaults but are worth double-checking per module.

Why A+ Content is worth the effort

Amazon's own data (shared with brand-registered sellers) has consistently associated A+ Content with measurably higher conversion rates compared to listings without it, largely because it lets you answer buyer questions and objections visually — sizing, material, use cases — that a bare bones listing description leaves the buyer to guess at.

A practical production workflow

1. Shoot or source lifestyle images showing the product in realistic contexts relevant to your buyer.
2. Batch resize to each module's exact dimensions using Smart Crop's custom dimension input, since A+ modules use several different non-standard sizes rather than one universal size.
3. Keep text overlay legible — Amazon reviews A+ Content submissions and will reject modules with text too small to read or too close to image edges.
4. Stay consistent across modules — same lighting mood, same brand color accents, so the full A+ section reads as one cohesive brand story rather than a patchwork of mismatched images.

Frequently asked questions

Do I need Brand Registry to use A+ Content? Yes — A+ Content (and Amazon's related Storefronts feature) is only available to sellers enrolled in Amazon Brand Registry.

Can A+ Content images have a background other than white? Yes — this is one of the biggest differences from the main listing image; lifestyle and branded backgrounds are expected and encouraged.

Will A+ Content directly improve my search ranking? Not directly as a ranking factor, but the resulting improvement in conversion rate and reduced return rate are both signals Amazon's algorithm does account for over time.

Related tools

Use Smart Crop's custom dimensions option for each A+ module's specific size, and the AI Product Photo Optimizer for your standard main listing image alongside it.